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I’ve worked for large and prestigious agencies where I saw firsthand how clients pay for the bells and whistles of a bloated office while their account is handled by junior staff. 


So I launched Fire it Up, PR in 2002 with this mission:


  • Treat every client as if they are our only priority

  • Be fully transparent and impeccable with our word

  • Live by the mantra that ‘good enough’ is the enemy of great


We've worked with national news outlet and top influencers across every media genre. The stories might change but the process stays the same: craft a story that is meaningful to both the press and the client then support it with everything we’ve got.


National broadcast interviews; covers of major mainstream magazines; ongoing media partnerships with influencers in business, entertainment and non-profit sectors; celebrity appearances and endorsements, TV, film and video production and publicity, social networking campaigns over multiple platforms, lobbying for causes important to your community, business or industry - you tell us what your definition of success is and Fire it Up, PR makes it happen. 

I hope you'll allow us the opportunity to create a one-of-a-kind campaign for you.

Diane McNamara

President, Fire it Up, PR



You can't be all things to all people - so we focus on what we do best.  


Our clients benefit from access to our broad range of capabilities and contacts, but perhaps most importantly, they get what many agencies only promise - proven marketing and public relations expertise with direct access to the agency principals.

The public relations services that we employ on your behalf include but are not limited to: 

National, regional and local media campaigns
Product launches

Corporate cross-promotions
Social media campaign development & management
EPK development
Product & celebrity endorsements

Film, & TV unit publicity, casting and program publicity
Press tours and junkets

Sponsorship development 
Charitable affiliations & cause marketing campaigns

Our team has worked in radio, television, politics, the financial industry, government/Legislature and the non-profit sector. In general policy principle, our inclination is conservative and business oriented. We are ready to place our expertise, contacts and experience in your service.


With more than 30 years experience in media relations and government affairs, the team at Fire it Up, PR has an extensive client roster with impeccable references. Here are a few of our favorite campaigns:


Diane McNamara, founder & President, Fire it Up, PR

Diane started her career in television news working at the ABC affiliate in Springfield, MA and the CBS affiliate in Boston after attending Tulane University and the University of Massachusetts at Amherst. However, she quickly learned that her passion was for those making the news – not covering it. Over the past 25 years, she has worked with industry leaders and burgeoning businesses in the entertainment, lifestyle, hospitality, manufacturing, non-profit and political arenas.  She is a frequent on-air commentator with the Fox and NBC affiliates in Boston, and has hosted her own political talk show on 1510 WMEX in Boston, a 50,000 watt station.Everyone at Fire it Up, PR is encouraged to ‘pay it forward’ by contributing their time and resources to charity.  Diane’s personal affinities are focused on animal welfare, veterans and supporting the Made in America movement.


I look forward to introducing you to our full team and the possibility of building a unique strategic communications, media relations or policy campaign that will build your name recognition, corporate profile, public image and most importantly - will drive to your bottom line.
Diane McNamara
c: 617-304-1940





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